A portfolio of consumer product brands.
Each brand in our portfolio operates independently — its own products, positioning, and customers — while sharing common operational infrastructure across sourcing, fulfillment, and marketplace management.
Brands we currently operate.
Idolkart
Idolkart offers devotional idols, pooja products, and decorative items, sold on Amazon and through our own website.
Ekartpet
Ekartpet offers practical pet-care products and accessories, sold on Amazon and through our own website.
Where our brands sell.
Idolkart and Ekartpet both sell on Amazon and through their own direct-to-consumer websites. This multi-channel approach is part of why we invest in the internal tools described on our Technology & Innovation page — keeping listings, inventory, and pricing consistent across channels takes real operational infrastructure.
Our approach to brand operations.
We focus on categories where we can build durable, well-run consumer product brands over the long term — prioritizing operational quality and customer experience over rapid, unmanaged expansion.